Vinatis is a leading French online wine retailer redefining how consumers discover and purchase wine.
Through a curated selection, expert recommendations, and a seamless digital experience, the brand makes quality wines more accessible while guiding customers in their choices with clarity and confidence.
The following project was developed for this brand.
Redesigning the B2B experience
I worked alongside the UX team to rethink the B2B page, aiming to simplify the user journey and create a more modern, accessible interface for professional clients. The process began with a competitor benchmark, then expanded to cross-industry research to explore how other sectors approach usability and visual clarity. From these insights, I developed a Figma concept that restructured the page and clarified the user flow, providing a strong foundation for the UX team to build on.
