A Paris and Drôme-based coffee roaster redefining how specialty coffee is experienced in the hospitality industry.
Through a comprehensive approach combining coffee, equipment, and training, Lomi supports restaurants and bakeries in seamlessly integrating specialty coffee into their daily operations, making quality both accessible and sustainable.
Following are the selection of projects I developed for this brand.
Crafting editorial content to bring each coffee’s story to life
These texts were used across the website and shared with clients, enabling them to communicate confidently with their own customers.
They highlight the producer’s work, the terroir, and the story behind each coffee selection.
Visual content creation - On-location photography
This campaign focused on highlighting the new catalogue created for hospitality professionals.
My goal was to adopt a more lifestyle-driven approach, making specialty coffee feel natural and part of everyday life. I worked with natural light to create depth and contrast, using shadows to highlight the cup and bring texture into the composition. Shooting near a window allowed me to control the light precisely and achieve a clean, balanced visual.
Content creation highlighting Lomi’s approach through its customers.
This campaign focuses on showcasing clients spaces, giving them visibility while highlighting Lomi’s approach in an authentic, non-commercial way. By telling the story of each client and their philosophy, we reflect a shared vision and reinforce the brand’s identity.
I worked with natural light to capture authentic, everyday moments, adopting a reportage-style approach. By observing from behind the scenes, I highlighted the atmosphere and gestures that define each space. I also used shadows deliberately to create contrast, adding depth and structure to the compositions.
Les Fanés, Paris
Les Fanés, Paris
Les Fanés, Paris
Les Fanés, Paris
Les Fanés, Paris
Les Fanés, Paris
Les Fanés, Paris
Cafe Gizèle, Paris
Cafe Gizèle, Paris
Cafe Gizèle, Paris
Cafe Gizèle, Paris
Cafe Gizèle, Paris
Cafe Gizèle, Paris
Instant Coffee Campaign - Product Photography
Specialty coffee, anywhere. That was the idea behind this campaign for Lomi's instant coffee : a product designed for movement, for mornings away from home, for summer trips and mountain hikes where quality shouldn't have to be compromised. The entire shoot was built around natural morning light. Sharp shadows, warm wood, light refracting through glass, every element was chosen to evoke a specific feeling: the simplicity of a good coffee in an unexpected place. The cup, its position, the angle of the light, nothing was left to chance. The goal was not just to show the product, but to sell the moment it belongs to.
Created for social media and digital communication.
